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Advertising and the influence on self-destructive behaviors with an emphasis on childhood obesity

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dc.contributor.advisor Howlett, Betsy
dc.creator Moffat, Kimberly
dc.date.accessioned 2013-01-07T21:47:09Z
dc.date.available 2013-01-07T21:47:09Z
dc.date.created 2012-05
dc.date.issued 2013-01-07
dc.date.submitted May 2012
dc.identifier.uri http://hdl.handle.net/10826/ETD-2012-05-139
dc.description.abstract As self-destructive behaviors are on the rise across society, research is being completed in order to determine links and causes. From binge drinking to over-eating, American society in particular is having negative behaviors become more prevalent and accepted by the media and pop culture. Links to marketing campaigns have definitely been made in the past, but the following research takes a closer look at the direct corresponding link between marketing advertisements and the increase in childhood obesity. An exhaustive secondary analysis of multiple studies and literature helps prove there is indeed an issue with how advertisements are influencing bad eating behaviors within children. If a link can be properly displayed within this category, it will be easier to define a relationship between advertisements and many other self-destructive behaviors.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.subject Marketing
dc.title Advertising and the influence on self-destructive behaviors with an emphasis on childhood obesity
dc.date.updated 2013-01-07T21:47:10Z
dc.identifier.slug 10826/ETD-2012-05-139
thesis.degree.name Bachelor of Science in Business Administration
thesis.degree.level Undergraduate
thesis.degree.grantor University of Arkansas, Fayetteville
thesis.degree.discipline Marketing
thesis.degree.department Marketing and Logistics
dc.type.material text *
dc.type.genre thesis *


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